Luis Fernando Guedes

Ashoka Fellow
Piracicaba, São Paulo, Brazil
Fellow Since 2013

Citation

This profile was prepared when Luis Fernando Guedes was elected to the Ashoka Fellowship in 2013.
Introduction
Luis Fernando created the first unified agriculture certification system in Brazil and the world’s first certification standard for sugarcane to promote responsible agricultural practices. He is now sharing his success cases and partnering with key public and private actors to tackle deforestation in Brazil and beyond.
The New Idea
The Problem
The Strategy
The Person

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