Luciana Doll Martinelli
This profile was prepared when Luciana Doll Martinelli was elected to the Ashoka Fellowship in 1999.
The New Idea
Luciana Martinelli has a way to engage young people in the social sector that goes beyond simply mobilizing them as volunteers. Effectively promoting young people as social change agents means that they need the same services as others in the non-profit sector. Recognizing their ability to articulate answers to problems and take responsibility for their work, Luciana is providing technical and financial support to promising young social entrepreneurs and their ideas. Moreover, Luciana disseminates the results of their work and trains managers of youth-run civil society organizations.The organization she founded, the Pro-Action Institute for Youth Citizenship, is working in both Rio and São Paulo.