Lilian Romero

Ashoka Fellow
Fellow Since 2013


This profile was prepared when Lilian Romero was elected to the Ashoka Fellowship in 2013.
The New Idea
Lilian is empowering traffic accident victims to assume an active role in the transformation of transportation safety in Venezuela. Lilian has created a movement that strengthens victims’ families with legal and emotional support, and encourages them to join her in urging companies, government, and communities, to create safer roadways.

To facilitate corporate negotiations, Lilian offers instructional support and incentives to companies through qualification programs for their truck and car drivers. The sale of her course serves a dual purpose of financially supporting Asotránsito and opening dialogue between the company and the victim’s family. Her goal is to encourage a shift in mindset among companies to transform traffic safety in Venezuela.

The victims become powerful and credible change agents among a variety of stakeholders, as Lilian reconciles communities, groups of victims, and key government entities. Fundamentally her concept of “victim” goes beyond the traditional definition; to Lilian, everyone is a victim of unsafe driving due to the high levels of corruption in the transit police and the deteriorated state of roads. Lilian’s mediation strategy enables her to engage with companies, such as Nestle, and individuals to promote a better understanding of the issues and to move toward a safer country.
The Problem
The Strategy
The Person

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