This profile was prepared when Ladislav Hegyi was elected to the Ashoka Fellowship in 2001.
The New Idea
Ladislav works to raise consciousness of resource preservation options through directed marketing campaigns and grassroots advocacy throughout Slovakia. He promotes recycling as a value-added proposition in the business sector, helping companies reduce expenses through environmentally friendly reusable packaging. Broad education initiatives encourage co-owners to patronize the ecologically responsible corporations, which are tied to a strategic advertising program through media partners. He is also launching a system of local centers for reuse, which repair and resell old furniture and clothes and employ disabled people. The revenue generated is used to promote recycling and environmentally safe waste storage. Through environmental festivals, social-business networking, social marketing, public education, and advocacy, Ladislav raises civic awareness toward long-term systemic environmental solutions.