Krzysztof Konieczny

Ashoka Fellow

Citation

This profile was prepared when Krzysztof Konieczny was elected to the Ashoka Fellowship in 2007.
The New Idea
Economic changes across the world result in consumption growth and dramatic degradation of the natural environment. Recognizing that most environment protection programs fail to embrace farmers or the poor, Krzysztof engages excluded communities (i.e. poverty-stricken farmers, prisoners, people with disabilities) in environmental initiatives, broadening the base of environmental activists in Poland while at the same time preserving their need to make a livelihood.  
By creating roles for the socially excluded as environmental leaders, Krzysztof helps them gain footing in society and reverse negative societal perceptions. As a leader of the Pro Natura Association, Krzysztof provides them with tools for starting new jobs and new lives. His approach has commanded significant attention from the media and public, helping to broaden societal support for environment protection. This in turn increases pressure on government and businesses to adopt greener policies, and build a strong support base for environmental protection initiatives.
The Problem
The Strategy
The Person

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