Krishna Prasad

Ashoka Fellow
Bangalore, Karnataka, India
Fellow Since 2011

Citation

This profile was prepared when Krishna Prasad was elected to the Ashoka Fellowship in 2011.
The New Idea
Krishna believes that the assured supply of quality organic seeds is the first step toward incentivizing the preservation of traditional varieties of seeds and organic farming. By forming a seed company that would be owned and operated by farmers, he intends to create a sustainable model for the commercialization of organic seeds in India.

Drawing from his extensive experience in farming, Krishna begins by organizing select farmers (e.g. seed savers and breeders) into groups based on the produce. Such farmers not only own the company but also ensure the diversified and stable supply of quality organic seeds to the company. Through a careful selection process, seed breeders also create new varieties and multiply the seed. The company in turn, through various “seed centers,” undertakes necessary steps to ensure quality control, storage and packaging of seeds. By obtaining necessary certification and entering in to royalty arrangements with farmer groups to commercialize the seeds, the company would bring to the market, highly competitive traditional varieties of seeds. Such seeds for different vegetables, grains and millets would be less vulnerable to weather conditions, suitable for local soil and meet nutritional needs. The wholesale supply of quality organic seeds will create an ecosystem for sustainable organic farming by creating economical incentives for the farming communities.
The Problem
The Strategy
The Person

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