Juliana Bacis Ceddia

Ashoka Fellow
Fellow Since 2000
Sociedade Amigos de Coração


This profile was prepared when Juliana Bacis Ceddia was elected to the Ashoka Fellowship in 2000.
The New Idea
Dr. Juliana Ceddia has created a model for providing high-quality, cost-effective, and free treatment to socially at-risk children with congenital or acquired heart defects. These children experience a higher incidence of heart-debilitating rheumatic fever and chronic heart defects because they lack access to prevention and timely medical treatment. Juliana is improving the public health system by creating a citizen organization consisting of doctors, psychologists, and social workers. Independent from the public system but situated within the Getúlio Vargas Filho Hospital, where Juiliana works, the Friends of the Heart Society improves services and the social environment while creating incentives to upgrade hospital facilities and raise money from government and private donors. Juliana and her organization have enhanced the effectiveness of medical personnel and increased the volume and quality of treatment. An emphasis on prevention and early medical intervention has lessened the need for costly surgery and improved the hospital's efficiency.
The Problem
The Strategy
The Person

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