Juan David Aristizábal Ospina

Ashoka Fellow
Bogotá, Colombia
Fellow Since 2012


This profile was prepared when Juan David Aristizábal Ospina was elected to the Ashoka Fellowship in 2012.
The New Idea
Juan David is giving voice and agency to citizens and civic groups at the grassroots level. He identifies budding leaders in society who lack visibility and guides them to sharpen their messages to ones of action. Juan David helps citizens’ discover their talent and their potential to generate high impact social change.

Buena Nota is based around an online platform that informs, engages, and connects young Colombians to social problems and their solutions. Through this platform, Juan David and his team have developed a novel way to help citizen groups and social entrepreneurs articulate their visions and their projects and elevate their standing in the country. These groups can share their projects through notes, blog posts, videos, Buena Nota radio, and other content that attract the attention and interactions of other Buena Nota users, widening the audience of committed and engaged citizens. People share ideas and strategies, refine their projects, and solicit and provide financial support—forging a dynamic, efficient marketplace that eliminates old barriers to cooperation. The Buena Nota team identifies certain projects and social ventures to provide in-depth guidance and advisory in their basic messaging and self-definition.

Juan David envisions a paradigm shift in the way Colombians see themselves and express their ideas for social good. Today Buena Nota has at least one million individuals actively involved with the platform. Currently, Juan David is ramping up the number of projects with which the platform works and is building a base of volunteers that can offer their experience. Other new elements, such as a strong integrated relationship with academia, and a Social Entrepreneurship Bank that will connect ventures with potential investors, serve to expand Buena Nota’s reach and guarantee its sustainability and long-term success.
The Problem
The Strategy
The Person

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