Ashoka Fellow
Brazil
Fellow Since 1994
Grupo Cultural Afro Reggae
This description of José Pereira de Oliveira Júnior's work was prepared when José Pereira de Oliveira Júnior was elected to the Ashoka Fellowship in 1994.
Introduction
José Oliveira, called Júnior, creates, produces and markets the vibrant culture of Brazil's urban shantytown favelas for the express purpose of building cultural pride and creating positive new livelihoods for favela kids.
The New Idea
The Problem
The Strategy
The Person

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