José Francisco Bernades Milanez

Ashoka Fellow
Brazil
Fellow Since 1993
ECOFUND

Citation

This profile was prepared when José Francisco Bernades Milanez was elected to the Ashoka Fellowship in 1993.
Introduction
Francisco Milanez is developing new approaches to environmental education that are particularly effective in commanding the attention and commitment of their intended audiences and both motivating them to forego environmentally harmful actions in their own pursuits and to support effective governmental action to curb environmental abuse. His initial efforts are focused on school children and farmers, but he is developing programs embodying a similar approach for other groups.
The New Idea
The Problem
The Strategy
The Person

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