Jorge Hurtado Gumucio

Ashoka Fellow
Fellow Since 2000
MUSEO DE LA COCA (asesor del viceministro de la coca)


This profile was prepared when Jorge Hurtado Gumucio was elected to the Ashoka Fellowship in 2000.
The New Idea
A psychiatrist by profession, Jorge Hurtado is systematically promoting the use of coca leaves as a means to diminish cocaine addiction. The coca plant is the only known effective substitute for cocaine that does not harm the patient. The main components of his plan involve research to fine-tune dosage levels, advocacy work to demystify and legalize the use of coca internationally, and a treatment program for institutionalized Bolivian addicts in La Paz. Jorge is also highly involved in determining psychological methods that help predict and measure patients' rehabilitation progress.
The Problem
The Strategy
The Person

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