Jorge Gronda

Ashoka Fellow
San Slavador de Jujuy, Argentina
Fellow Since 2009
Related TopicsHealth & Fitness, Health care


This profile was prepared when Jorge Gronda was elected to the Ashoka Fellowship in 2009.
The New Idea
Jorge is challenging the broad acceptance in Argentina that poor people receive lower quality healthcare compared to the wealthy through his alternative model of care. Jorge founded the Centro Ginecológico Integral (CEGIN) to answer an urgent need for prevention and treatment of cervical cancer in Jujuy, a rural region in the country. In seeking to understand rural women’s needs, Jorge developed a series of innovative adaptations to health clinics, including a trust-building system and microfinance payment scheme that have attracted great numbers of poor, indigenous women. The CEGIN network currently has 30,000 members, and offers high quality healthcare at significantly lower than market cost.

Through an array of partnerships with universities and healthcare providers, Jorge has expanded healthcare services beyond cancer treatment and prevention. He has also spread his philosophy that doctors can be entrepreneurs, operating private clinics that offer healthcare to rich and poor alike. His self-sustaining model has attracted global attention from the World Health Organization (WHO), the Inter-American Development Bank, and the European Union, among other international foundations, and Jorge is currently developing a method to franchise his model and spread it across Latin America.
The Problem
The Strategy
The Person

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