Check out this video of Paul's work:
This description of John Marks's work was prepared when John Marks was elected to the Ashoka Fellowship in 2008.
John Marks, a former U.S. diplomat and investigative journalist, has pioneered the use of TV and radio soap operas to facilitate peacebuilding and conflict resolution around the world. John’s organization, Search for Common Ground (SFCG), specializes in the use of popular culture to create understanding among ethnic communities and to achieve measurable changes in behaviors and attitudes. In the last twenty-seven years, SFCG has grown to become the world’s biggest citizen-sector, peacebuilding organization.
The New Idea