Joaquim de Melo Neto Segundo

Ashoka Fellow
Fortaleza, Ceará, Brazil
Fellow Since 2004
Instituto Banco Palmas de Desenvolvimento e Socioeconomia So


This profile was prepared when Joaquim de Melo Neto Segundo was elected to the Ashoka Fellowship in 2004.
Through the “Banco Palmas” (a People’s Bank), Joaquim is pioneering a community-based economic system by identifying and developing the assets of his community.
The New Idea
The Problem
The Strategy
The Person


Featured in Rippling: How Social Entrepreneurs Spread Innovation Throughout the World, by Bev Schwartz (2012)

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