Joaquín López Roselio

Ashoka Fellow
Fellow Since 1988


This profile was prepared when Joaquín López Roselio was elected to the Ashoka Fellowship in 1988.
The New Idea
One of the most important sources of food for the indigenous cultures of Mexico—and in particular for the Purepechans—are the wild plants and fruits that they have been gathering since pre-Hispanic times.

With ecological decline, these products have begun to become scarce. This has increased their price at a time when the economic crisis in Mexico has meant a serious reduction in purchasing power and a consequent deterioration in diet and nutrition. Roselio’s solution to this problem is to domesticate these wild plants and reproduce them in demonstration plots in his own community and in the surrounding Purepechan communities. It is an idea that grows out of his Purepechan world view and his daily life as an Indian cultivator.
The Problem
The Strategy
The Person

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