Jerónimo Calderón

Ashoka Fellow
Geneva, Switzerland
Fellow Since 2012

Citation

This profile was prepared when Jerónimo Calderón was elected to the Ashoka Fellowship in 2012.
Introduction
Jerónimo Calderon is creating a youth-led movement that transforms social change into a desired lifestyle for Generation Y (ages 16 to 28). By branding citizen engagement as cool, trendy and attractive, Jerónimo creates inspiring and “euphoric” opportunities that engage people previously resistant to youth programs. Jerónimo is impacting thousands of young people across Switzerland, activating their potential and drastically lowering barriers to youth engagement.
The New Idea
The Problem
The Strategy
The Person

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