Jaime Delgado

Ashoka Fellow
Fellow Since 2006


This profile was prepared when Jaime Delgado was elected to the Ashoka Fellowship in 2006.
The New Idea
Jaime leads a consumer rights movement in Peru, where the public pays millions of dollars in excess for poor quality products. After 15 years struggling to bring consumer rights into national debate, Jaime is now taking steps to promote long-lasting, systemic change in market relations throughout Latin America. Jaime is giving consumers legitimate roles and voices within relevant governing institutions, for example through Client Advisory Committees in public regulatory agencies. He is also building a growing network of pre-existing and new consumer rights organizations throughout the country to allow citizens to come together. In the process, Jaime is developing an ethic of self-reliance comprising both rights and responsibilities. Jaime feels that it is essential for his work in Peru to reach the rest of Latin America.
The Problem
The Strategy
The Person

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