Jaime Alberto Carril Rojas
Fellow Since 2002
Corporación Vida Nueva
This profile was prepared when Jaime Alberto Carril Rojas was elected to the Ashoka Fellowship in 2002.
The New Idea
Popular contemporary thinking in Chilean society often relegates the ideals of kindness, service, and compassion to religion, an arena often considered too abstract, restrictive, and serious by Chilean youth and society in general. In response to this typical perspective, Jaime developed a multifaceted secular campaign that emphasizes the positive aspects of healthy living and civic participation. By employing an appealing media format and incorporating modern topics like environmental protection and personal productivity, Jaime effectively reaches a large, diverse audience. His approach is inclusive and nonjudgmental. His subsequent activities at the local level provide a model of constructive behavior and further assure that he does change attitudes and perceptions. In addition to offering concrete ways to improve everyday life, Jaime's efforts lay the groundwork for much-needed dialogues among community actors in Chile.