Jacira Melo

Ashoka Fellow
Brazil
Fellow Since 2005
This description of Jacira Melo's work was prepared when Jacira Melo was elected to the Ashoka Fellowship in 2005.
Introduction
Mass communication plays a key role in cementing cultural beliefs about gender and behaviors that may encourage discrimination. Jacira Melo founded the Instituto Patrícia Galvão to join together media and women’s rights organizations so that they could collaborate on issues of gender discrimination, violence towards women and strategies to counteract the male-dominant culture of Brazil. To carry out the task she manages to integrate three groups that, while interconnected by similar objectives, are often in conflict: the media (communication and reporters), political and social agents (civil society and women’s rights citizen sector organization’s) and the public opinion.
The New Idea
The Problem
The Strategy
The Person

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