Ileana La Rosa

Ashoka Fellow
Venezuela,
Fellow Since 2013

Citation

This profile was prepared when Ileana La Rosa was elected to the Ashoka Fellowship in 2013.
The New Idea
Through her initiative, Aliadas en Cadena (Partners Along the Chain) Ileana provides intensive, innovative education to women at the bottom of the economic pyramid, helping them succeed in cutting-edge, technical pursuits. Most are the heads of their households but are poorly educated, have little to no work experience, and manage the family income. Ileana’s workshops have helped thousands of women find jobs and reinforce their self-esteem. Most now work in private and public companies and have started new lives—free from marginalization and for some, domestic abuse.

In order to comply with local law, most companies in Venezuela hire women but only for menial jobs with no chance of upward mobility. To change this, Ileana is developing a model for women to receive formal training to be promoted mostly in the information/technology industry. Her courses have been more effective than those offered by the government.

Ileana piloted her vision through a series of centers in Caracas and two states in Venezuela. After having achieved notable success, she is embarking on a new, powerful phase of work that will further distinguish Aliadas en Cadena. Ileana plans to offer this project nationwide by partnering with private companies and opening satellite centers, which no organization has done in Venezuela. The satellites will be located in low-income areas with training programs in technology and computer skills, as well as provide counseling and psychological support to students. These alliances will catalyze national change in how disadvantaged women achieve successful employment; while sparking a mindset shift in the private sector.
The Problem
The Strategy
The Person

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