Horst Krumbach

Ashoka Fellow
Fellow Since 2013


This profile was prepared when Horst Krumbach was elected to the Ashoka Fellowship in 2013.
The New Idea
Addressing important societal consequences of major demographic change, Horst is developing new opportunities for intergenerational exchange and understanding through his organization, Bridging Generations Germany (GBD). Using a carefully structured methodology, he is building a new model of how to build meaningful relationships between children in primary schools and elderly inhabitants of nursing homes by facilitating recurring, one-on-one meetings between the children and their “grandpartners” and thereby introducing an important new dimension into the quality of life of all participants. With his readily scalable model, Horst is creating spaces for young people to develop empathy, emotional ties, and understanding for elderly people in need of care and affection during the last years of their lives.

Horst is using his proven successful model very purposively to change important dimensions of German life. First, he has developed a strategic and highly visible public relations initiative and, second, a similarly effective policy advocacy at the federal and state levels. With the aid of an expert and highly visible Advisory Board, he has developed a very promising scaling strategy for all of Germany and beyond.
The Problem
The Strategy
The Person

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