Hisham El Roubi

Ashoka Fellow
Fellow Since 2003
Youth Association for Development


This profile was prepared when Hisham El Roubi was elected to the Ashoka Fellowship in 2003.
The New Idea
Through the volunteer-matching effort he has begun, Hisham equips young adults with relevant skills and work experiences early on, helping them demonstrate to themselves and then to employers and other established professionals that they, Eygpt's young people, are a valuable social and economic asset. The tools Hisham has devised to give structure and focus to volunteer opportunities help people in their 20s and early 30s search for what they love to do, find it through experimentation and apprenticeship, and pursue it with energy, joy, and confidence–as either professionals or volunteers. His efforts also set a fresh and positive tone for volunteerism and show businesses and citizen organizations that a volunteer workforce can contribute in enormously valuable ways. To ensure that his efforts reach across Egypt and beyond, Hisham works with employers, citizen groups, young people, and ministry-level officials to integrate his work with existing youth centers throughout the country. While his focus is on young adults, the fundamental change he seeks is a shift in how people of all ages conceptualize their jobs and their roles in society–a shift from pursuing a career just because it earns money to doing something that inspires passion and encourages contribution to a healthy citizenry through excellence, professionalism, and innovation.
The Problem
The Strategy
The Person

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