Greta Lucero Ríos Téllez Sill

Ashoka Fellow
Mexico City, Mexico, Latin America
Fellow Since 2016


This profile was prepared when Greta Lucero Ríos Téllez Sill was elected to the Ashoka Fellowship in 2016.
The New Idea
Greta created Ollín: Youth in Motion as a ¨think and do tank¨ that designs and implements strategies within the public, private, and social sectors which allows for increased and higher quality opportunities for youth to meaningfully participate in Mexican society.
Greta's programs revolve around increasing youth civic participation, opening employment opportunities and improving conditions, strengthening hard and relevant skills acquisition, and creating real representation in positions of influence. Within the public sector, Ollín maps political party and institutional makeup to find and support youth in politics, engages youth through debates, forums, and an ambassador program. Within the social sector, Greta works with CSOs to include more youth on their advisory boards to create a real, not token, youth voice. In the private sector, Ollín offers consultation and accompaniment to analyze current practices and then create a more focused strategy of holistic inclusion.

All intervention strategies begin with an in-depth study and publication of the current state of youth participation through the creation of a biannual Youth Participation Index. From this index, Greta and her team derive specific recommendations for target groups, directing strategies in the creation of internal programs, as well as on external lobbying and negotiation strategies. Ollín follows up every initiative with monitoring and evaluation and a new assessment of the Index indicators and scope.

Through these integrated initiatives, public and private institutions are transforming into inclusive and future-focused establishments, while the youth of Ollín are changing the ways they interact within the scope of local and federal politics, in the professional arena, and above all, in the way they see themselves as individuals with agency and efficacy.
The Problem
The Strategy
The Person

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