Grégory Gendre

Ashoka Fellow
France, Europe
Fellow Since 2010
Roule Ma Frite

IDÉE

Grâce à une revalorisation des déchets en circuit-court, Grégory a lancé un système de collecte-transformation-distribution des huiles de friture usagées en ester-éthylique sur l’île d’Oléron. Ce modèle, reproductible aux autres déchets fermentescibles et adaptable aux spécificités de chaque territoire, permet de substituer aux produits hydro-carbonés de la biomasse locale.

 

IMPACT

Via son modèle, la quasi-totalité de l’huile de friture consommée annuellement dans l’île (35 000 litres) est collectée et traitée sur Oléron. Transformée en un carburant de seconde génération, composé à 99 % de déchets, elle permet de répondre à des besoins sociaux locaux non couverts (mobilité des personnes, précarité énergétique).  Son modèle a inspiré d’autres territoires, avec 8 nouvelles zones traitées de la Bretagne à Marseille en passant par Saintes, Toulouse, Perpignan ou Cavaillon. Les acteurs réunis autour de cette action de développement social local ont formalisé leur coopération via la mise en place de Résoléo, leur fédération nationale.

 

QUI EST-IL ?

Originaire de L’ile d’Oléron, Grégory a décidé de s’engager concrètement dans une réflexion éco-systémique où le déchet de l’un devient la matière première secondaire de l’autre. Ancien journaliste économique et chargé de communication chez Greenpeace France, il a lancé Roule ma Frite en 2007 et mis son esprit d’équipe de joueur de Rugby au service de cette action. Il est aujourd’hui maire de Dolus D’Oléron.

Citation

This profile was prepared when Grégory Gendre was elected to the Ashoka Fellowship in 2010.
The New Idea
To encourage environmentally and economically rational waste management, Grégory empowers local stakeholders and creates recycling communities. Starting in Oléron, on the French West Coast, he has successfully gathered various actors along a local cooking oil recycling chain, including public institutions, restaurants, camping institutions, oil suppliers, and the general public. Grégory demonstrates to each of them the benefits and common interests in participating in the local recycling system, such as avoided expenses connected to the treatment of waste output, corporate social responsibility, and communication benefits toward tourists (i.e. for instance, fun and punchy messages about using the cooking oil for one’s French fries as a biofuel for the local scenic railway). Beyond the significant reduction in the environmental print of recycling, Grégory uses his system as a leverage to raise awareness on environmental issues and to deeply influence behaviors around recycling.

The success of Grégory’s model is primarily based on the community principle. Indeed, the involvement of a large range of actors around cooking oil has a domino effect on the entire recycling system. Beyond the 25,000 liters of cooking oil collected and recycled every year (i.e. more than half of the total oil deposit of the region), the stakeholders have put into place new practices, i.e. camping institutions have created Mister Waste seasonal jobs to optimize waste sorting. The community-based system also generates a bottom-up sourcing of local waste issues and opens up new opportunities to build recycling chains. For instance, fishermen and oyster-farmers were able to raise the issue of having no solutions in regards to the rotten shells that were polluting their tanks. Thanks to a partnership with a research and development laboratory, Grégory is currently setting up a new recycling chain to collect these shells and create recycled bags for the mussel and oyster industry.

Grégory is spreading his model to other communities, with the goal of setting up systems to recycle everything, everywhere. With this objective in mind, he carefully selects local actors, such as environmental citizen organization (COs), public institutions, or professional groups, and trains them to become committed and creative recyclers. All affiliated organizations become part of the national community and can share best practices and solutions. By scaling up, Grégory builds a new set of market-based actors who can recycle waste innovatively and efficiently.
The Problem
The Strategy
The Person

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