GNS Reddy

Ashoka Fellow
India,
Fellow Since 2013

Citation

This profile was prepared when GNS Reddy was elected to the Ashoka Fellowship in 2013.
The New Idea
Dr. Reddy is creating a new model that not only uses dairy to supplement the income of farmers but also leverages it to create a closed loop of inputs and outputs that add significant value to the farming cycle. Focusing on farmers whose major crop are small orchards (like coconuts and mangoes), Dr. Reddy shifts their farming practices to use the free ground to grow fodder and other crops and to introduce automated organic dairy farming. He supports farmers to invest in cows, milking and chilling systems for the milk, a biogas plant, and a sprinkler system for the farm. To run this technology, the cow manure is funnelled into a biogas plant that provides electricity to the entire farm. Equipped with technology and the energy to run it, Dr. Reddy has handed over the dairy production and manufacturing chain to the farmers and made them the managers of operations and marketing for their farms.

By acquiring farm land and animals and experimenting with new crops and farm technology, Dr. Reddy’s work is improving the economic situation of farmers and is thus attracting young people back to farming. He enhances the entire process by providing support to farmers in areas such as technical expertise, farm design, and access to finance. Further, Dr. Reddy has created a system of farms connected to an urban hub, allowing the urban population to visit the farms, learn about organic farming, and have direct access to the produce.
The Problem
The Strategy
The Person

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