This profile was prepared when George Obichukwu was elected to the Ashoka Fellowship in 2002.
The New Idea
George believes that lasting development in Nigeria can never take place so long as self-sufficiency in food production has not been achieved. To spur agricultural development, George is promoting an agriculture that can bring outputs to the level that they can support industries, overcome postharvest losses, achieve food security, and create jobs. George highlights the economic benefits of different agricultural products and provides information on how to invest in the agricultural sector; provides a service for interested investors; helps rural farmers form registered cooperatives to sell their goods directly in the open market; and provides extension services like tractor rental, training, vet doctors, and fertilizers to farmers. Through these services, George aims to help Nigerian farmersand eventually farmers from across Africamove away from subsistence farming and become successful in the commercial realm.