Ashoka Fellow
Fellow Since 1999
This description of Gabriela Ejea Mendoza's work was prepared when Gabriela Ejea Mendoza was elected to the Ashoka Fellowship in 1999.
Gabriela Ejea is creating a network of socially committed consumers to improve the living conditions of small-scale coffee producers in Mexico through political activism, cultural support, and direct-service projects. Her ultimate objective is to build an experiential bridge between the increasingly disparate realities of urban and rural Mexico, to ensure that small producers are not left out of the debate on the country's development.
The New Idea
The Problem
The Strategy
The Person

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