Francisco Chávez Guzmán

Ashoka Fellow
Mexico City, Distrito Federal, Mexico
Fellow Since 1988


This profile was prepared when Francisco Chávez Guzmán was elected to the Ashoka Fellowship in 1988.
The New Idea
Francisco (Paco) Chavez is proposing to produce a set of educational materials in video that rescue and give meaning to ancient and contemporary myth and legend in Mexico, while at the same time, call attention to Mexico's grave environmental problems.So much produced and shown on Mexican TV is inspired by images created outside of Mexico's national cultural heritage. Chavez maintains it has little meaning for rural communities viewing programs. He also feels if there is to be a substantial change in people's attitude toward the environment, education should encompass the deeper levels of Mexican culture.
The Problem
The Strategy
The Person

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