Fabrice Florin

Ashoka Fellow
United States,
Fellow Since 2008

Citation

This profile was prepared when Fabrice Florin was elected to the Ashoka Fellowship in 2008.
The New Idea
Fabrice launched NewsTrust to inform, engage, and connect citizens through journalism. He uses an Internet platform to get people to think critically about the information they consume and deepen their engagement in civic life. NewsTrust.net is a social news website and information filter that aggregates quality news stories rated for journalistic quality by news consumers. In finding stories and contributing reviews, news consumers are encouraged to ask themselves “What is good journalism?” and “How does it relate to my life?” NewsTrust participants become part of a community that allows people of many different backgrounds to come together in online forums and conference calls to exchange ideas. By teaching people to find, share, and debate information in a community with shared values, Fabrice is strengthening the democratic fabric of society.

In an era of information overload, media companies are seeking ways to earn news consumers’ trust. Fabrice’s idea offers them a solution at exactly the right time. This explains his early success in forming partnerships with well-known media companies and online portals. Every week, for example, different media partners with audiences across the political spectrum participate in “News Hunts” for good journalism on particular topics, such as the presidential elections or renewable energy. Media partners drive traffic to NewsTrust.net. Fabrice is working towards making NewsTrust a seal of approval for good journalism, sought after by media companies. Along with a growing set of online activities, this has the potential to engage American citizens on a broad scale.
The Problem
The Strategy
The Person

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