Ashoka Fellow
Fellow Since 2003


This profile was prepared when Enrique Gustavo Gennuso was elected to the Ashoka Fellowship in 2003.
The New Idea
Gustavo is convinced that the answer to unemployment, one of Argentina's most unrelenting social problems, lies in a combination of training in entrepreneurship and backing for new, productive initiatives. He has initiated a new approach to community development that builds alliances among local institutions like universities, companies, small businesses, local authorities, and grant-making foundations. To give young people coming from poor families better opportunities, Gustavo pairs them up with middle-class professionals and offers initial seed funds to start a business.

Gustavo offers a wide range of experiential training programs to foster entrepreneurship. The training focuses on shaping attitudes, such as attentiveness to new opportunities and adaptability in a changing world, rather than on honing particular skills. As participants begin to set up their own ventures, Gustavo supports the participants in project implementation, assessment, and management. Through training, institutional support, and funding, Gustavo sees to it that young people have job opportunities, and he combines the efforts of local institutions to foster collaboration on regional development.

Gustavo's extensive experience in launching, advising, and planning educational institutions throughout Argentina provides all of those involved in his organization–the New People Foundation–with valuable knowledge, unique networks, and opportunities for individual and community development.
The Problem
The Strategy
The Person

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