Ashoka Fellow
Fellow Since 2011
This description of Efrén Martínez's work was prepared when Efrén Martínez was elected to the Ashoka Fellowship in 2011.
Addressing the enormous challenge of alcohol and drug addiction, Efrén Martínez is inspiring a cultural paradigm shift to help Colombian youth resist the temptations of substance abuse. Efrén applies a methodology that calls for rediscovery of personal meaning in strategies exercised in families, schools, workplaces, and the public sphere to spark national behavior change.
The New Idea
The Problem
The Strategy
The Person

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