Ashoka
Introduction
Eduardo Alva Quintero is spreading his model for workers' cooperatives among unemployed workers, like those in the fish industry, who have lost their jobs as a result of the official privatization/ modernization policies of the Mexican Government. Eduduardo is incorporating social awarness campaigns in his organizing efforts by also promoting the cooperative's product by educating the poorer sectors on the nutritional value fo fish among those who cannot afford to buy meat. Through community stores and mobile units, he is making fish accessible to low-income neighborhoods and teaching the consumers how to prepare nutritous, inexpensive meals.
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