Eddi Eidsvåg

Ashoka Fellow
Fellow Since 2013
Pøbelprosjektet AS


This profile was prepared when Eddi Eidsvåg was elected to the Ashoka Fellowship in 2013.
The New Idea
Although the Norwegian government provides well-funded conventional educational opportunities and an abundant array of welfare services to its citizens, those offerings are not designed to address the needs of thousands of young people who may lack the self-discipline and/or social skills required for successful employment or meeting performance standards. Eddi’s Pøbelprosjektet, is successfully addressing that void with an intensive, six-week training program and a rich and growing array of follow up activities. With its “tough love” approach, Pøbelprosjektet has succeeded in instilling in its participants both a heightened sense of self-worth and a deeper understanding of the consequences of dropping out; while it also serves as an effective substitute for the absence of a supportive family structure in the lives of most of the project’s participants.

Complementing those activities, Eddi has also built a network of more than a thousand employers across Norway who regard the successful completion of the project’s training program as a trusted “seal of approval” when they are hiring new, entry level employees.

With these accomplishments—and attendant reductions in the Norwegian government’s welfare payments for unemployed youth—and with Eddi’s intention to replicate his initiative in other Scandinavian settings, Pøbelprosjektet is also playing an increasingly important role in reshaping education policy in the Nordic region.
The Problem
The Strategy
The Person

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