Desiré Marie Yameogo

Ashoka Fellow
Burkina Faso,
Fellow Since 2014
ONG Wend-Puiré

Citation

This profile was prepared when Desiré Marie Yameogo was elected to the Ashoka Fellowship in 2014.
The New Idea
Desire has transformed the traditional beekeeping activity into a comprehensive and profitable industry for Burkina Faso and other countries in the Sahel region. Desire saw that the economic potential of the industry could be so much more than it was.

Combining knowledge from the outside, especially from Europe, with local knowledge, Desire has revitalized beekeeping in the region. Desiree established Research Centers in the rural areas to study local conditions and techniques in order to improve productivity. They also adapt foreign techniques and equipment for local production. The training Centers systematically disseminate the learning within the country and beyond. Desire has also brought in loans for expanding local businesses. He has introduced new products that can be made and sold from beekeeping, including propolis (pharmaceutical benefits), wax, and more. He has created new markets by bringing these new, often export-quality products out to the cities and other countries.

He is demonstrating that these activities, neglected for a long time for cash crops, have the potential to improve living conditions, especially in the rural areas. When they are trained and equipped, rural actors become professionals and transform these small businesses into real industries. With the promotion of all bee products, Desire offers new job opportunities to communities. He has integrated women in the production, thus breaking down traditional barriers that have prevented their participation in honey collection.

Through concrete results that show the potential for this new industry to generate steady and sustainable income, the Government has begun funding the development of the sector and adopted the model as an economic alternative in its environmental protection policy and vocational development.

Desire has started replicating his approach in the cassava and rice sectors with a view to promoting all natural resources for sustainable community economic development.
The Problem
The Strategy
The Person

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