Dean Peacock

Ashoka Fellow
Cape Town, South Africa
Fellow Since 2013


This profile was prepared when Dean Peacock was elected to the Ashoka Fellowship in 2013.
The New Idea
Dean created Sonke Gender Justice with the conviction that men can be mobilized to play an important role in achieving gender equality, preventing domestic and sexual violence, improving their health and that of women, as well as contributing to a society in which all are healthier, happier and more able to access and enjoy their rights. He has seen how men also benefit in real and tangible ways from a world with less rigid and less violent models of manhood and thus should engage directly in ending violence against women and in promoting gender equality. Through the organization’s core methodology Community Action Teams (CAT) and his mass campaign, One Man Can, Sonke combines delivery mechanisms and a framework change approach which comprises, annually, an average of 230 workshops, 80 community events, 150 stakeholder meetings and a range of community activities reaching almost 42,000 people per year. Research showed that this strategy leads to important behavioral change in men. In addition, Sonke’s media and policy change strategies further consolidate the model.
The Problem
The Strategy
The Person

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