Dan Satriana

Ashoka Fellow
Indonesia,
Fellow Since 1998
Yayasan Sidikara

Citation

This profile was prepared when Dan Satriana was elected to the Ashoka Fellowship in 1998.
The New Idea
Dan Satriana is using specially targeted radio programs to communicate clear and exact information about HIV/AIDS to a wide audience across all levels of society, as a crucial step in preventing the spread of the disease. The idea of using commercial radio to spread information about HIV/AIDS might seem deceptively simple, but in fact radio has not been used in Indonesia specifically for this purpose, and Dan has developed and refined materials and effective programs tailored exactly to specific radio audiences. His idea is based on his analysis that each radio station communicates in a specific language to a particular audience, most households own a radio, broadcasts are at suitable times for the listeners, and they reach places and people that are inaccessible to the usual HIV/AIDS programs. Dan has seen the possibilities of using radio in a comprehensive way, as a tool to reach people in all groups in society and a link to other HIV/AIDS services that his group provides.
The Problem
The Strategy
The Person

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