Cynthia Figueiredo Camargo

Ashoka Fellow
Fellow Since 2003


This profile was prepared when Cynthia Figueiredo Camargo was elected to the Ashoka Fellowship in 2003.
The New Idea
As what is arguably the most widespread communication medium, radio goes into every house and speaks with assurance and credibility to children, young people, and adults. As such, it is able to be a great ally in building citizenship. Knowing this, Cynthia created the "Listening and Learning" Show ("Para Ouvir e Aprender"), which uses radio as an educational instrument inside the classroom. Broadcast three times a week for 30 minutes, and at two different times, the program supports changes in teaching methods and involves the entire community. The parents, students, and teachers become protagonists in the shows by sending letters, asking questions, and participating directly in production.
Cynthia believes that giving the public a channel to express themselves, allowing them to build their own education beyond the curriculum set by government education ministries, contributes to the democratization of education.
The Problem
The Strategy
The Person

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