Cecilia Margarita Suárez Trueba

Ashoka Fellow
Mexico,
Fellow Since 2000
Dibujando un mañana

Citation

This profile was prepared when Cecilia Margarita Suárez Trueba was elected to the Ashoka Fellowship in 2000.
The New Idea
In many countries, the private sector habitually supports the social sector. But in Mexico, this kind of reliable relationship does not yet exist. Cecilia recognized that, in fact, businesses do have the good will and good sense to contribute to social programs. What was missing, however, was an intermediary agent that understood the preferences, needs, and resources of donors and recipients alike.Cecilia strengthens corporate ties to the social sector by specializing in organizations and projects that help poor children. Her foundation was established in Mexico City in 1997, after Cecilia realized that private enterprises were searching for ways to make donations and participate in social programs. Their good intentions were hampered, however, because most Mexican corporations, especially small and medium-sized companies, do not know how to identify and evaluate prospective beneficiaries. Where donors lack the time or expertise to research recipients, Cecilia advises; where projects lack the ability to tap corporate funds, Cecilia makes the connection. Beyond donations, she helps companies establish staff volunteer programs and manages and distributes a stock of in-kind contributions.
The Problem
The Strategy
The Person

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