Carolina Nieto Cater
This profile was prepared when Carolina Nieto Cater was elected to the Ashoka Fellowship in 2004.
The New Idea
Building on her successful women-oriented commercial Web site, todamujer.com, Carolina is using basic Internet technology to connect women entrepreneurs across Mexico’s social and economic spectrum with the information and resources they need to run successful businesses. Using a web-based platform, she offers simple content and tools that take into account not only the varying education levels of small businesswomen, but also the competing priorities faced by those who are expected to both run their homes and bring in income. In addition to a utilitarian Web site, Saber Para la Vida—or Knowledge for Life—provides online business development workshops, free, email-based consulting, and networking to connect women with other entrepreneurs, businesses and supportive organizations. Although few have Internet in their homes, it is available across Mexico in libraries, community centers, and internet cafes, and Saber is helping negotiate better access for participating women.