Brij Kothari

Ashoka Fellow
India
Fellow Since 2004

Citation

This profile was prepared when Brij Kothari was elected to the Ashoka Fellowship in 2004.
Introduction
Brij Kothari has leveraged the ubiquitous presence of television in rural India and the billion-strong Indian population’s voracious appetite for film songs to infuse reading practice into entertainment. By creating a technological tool devoid of any major infrastructural inputs and hence easily replicable, Brij has demonstrated a model that can spread globally.
The New Idea
The Problem
The Strategy
The Person

Updates

Featured in The Rise of the Reluctant Innovator, by Ken Banks (2013)

More For You