Beatriz Solis Leree

Ashoka Fellow
Mexico,
Fellow Since 1988
OPCION

Citation

This profile was prepared when Beatriz Solis Leree was elected to the Ashoka Fellowship in 1988.
The New Idea
In Bolivia, a novel use of radio is helping miners speak out directly and reflect together despite geographic remoteness. Solis wants to make an evaluation of its methods and results quickly and reliably available to both Portuguese and Spanish-speaking Latin Americans in university departments of communications, in leading private voluntary organizations that might want to use the idea, or who are especially interested in Bolivia, unions, or radio.
Solis will ensure that hundreds of similar reports come to the attention of interested people through catalogues and a series of abstracts. She will, in turn, spot them through the networks she has developed in the communications field. (She is a founder of the Mexican Association of Researchers of Communications and is active in the Latin America Federation of Faculties of Social Communications.) She will also get ideas from her subscribers.
The key to her capacity to do so is to direct distribution through the mails. She captures the wholesalers'/retailers' usual 40 percent markup, allowing her to provide her materials at useful savings, especially during these hard times. More important, this approach allows her to reach anyone, whether or not they are in one of the few urban centers with retail book stores that conceivably might be interested in carrying such specialized materials.
Once Solis has fully developed this service in the communications field she plans to extend it to other areas. She'll begin with areas where they's some overlap in the circles of people with whom she's already working, e.g. education or some aspects of the environment.
Solis' idea promises to help open the arteries of communication and thinking in the region. It also may help make possible more decentralized initiative, both active and intellectual, than is now possible in many Latin societies where information and decision-making are characterized by the heavy central dominance of capitals like Mexico City and Buenos Aires.
The Problem
The Strategy
The Person

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