Beatriz Rojas

Ashoka Fellow
Fellow Since 2001


This profile was prepared when Beatriz Rojas was elected to the Ashoka Fellowship in 2001.
The New Idea
Beatriz works with rural Peruvians to increase efficiency in the areas most important to their lives. She systematizes traditional knowledge on farming techniques and agro-biodiversity, health care, environmental conservation, and education for use in other communities. Her team documents input from rural people in simple, reader-friendly brochures, which also include information on modern techniques most applicable to that community's problems. She also forms alliances with other organizations and public agencies related to the components of rural development. Beatriz also spreads the major elements of her model to development workers and agricultural technicians through a formal learning center.
The Problem
The Strategy
The Person

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