Beatriz Fadón Junyent
Fellow Since 2008
Red Calea, S.L.
This profile was prepared when Beatriz Fadón Junyent was elected to the Ashoka Fellowship in 2008.
The New Idea
Beatriz is counteracting the overwhelming intervention of government agencies on agriculture in Spain by bringing farmers to the forefront of the agricultural sector. For more than 20 years, policies have dictated what is planted, how to farm, and what is subsidized. Beatriz helps farmers regain control over every aspect of decision-making, from the choice of crops they grow, to how they choose to sell them. This shift in key roles brings farmers to serve in their function as product providers and caretakers of the rural landscape and culture. By coaching farmers on the importance of their work, she is reinvigorating the farming community with a newfound sense of self-esteem, which is helping to destroy the cycle of apathy that has plagued the sector for years. As farmers become active in decision-making they gain an increased sense of autonomy over their work, lives and how they choose to plan for the future. Beatriz uses eco-agriculture as a practical solution to empower farmers. Environmentally, these techniques make land more sustainable, while giving farmers greater economic control over the distribution and sales of their product, thereby increasing the profitability of their labor. Through a series of networks and organizations such as Calea Network and Healthy Extremadura that bring different players in the industry together, Beatriz has unified the efforts of a previously fragmented sector to mobilize a powerful coalition towards the widespread adoption of eco-friendly farming techniques.