Ashoka Fellow
Fellow Since 2011
This description of Anup Nair's work was prepared when Anup Nair was elected to the Ashoka Fellowship in 2011.
To increase sustainability of micro-enterprises in India, Anup Nair has created local production and supply systems driven by micro-entrepreneurs that fosters a “local-to-local” economy. By creating networks of specialized entrepreneurs focused on management, marketing and distribution, this system leverages the collective strength of local micro-enterprises to compete with large corporations that are actively targeting local rural markets.
The New Idea
The Problem
The Strategy
The Person

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