Anna Penido

Ashoka Fellow
Fellow Since 2002
CIPÓ - Comunicaçao Interativa


This profile was prepared when Anna Penido was elected to the Ashoka Fellowship in 2002.
The New Idea
Anna has created a modern, high-tech multimedia training center that prepares marginalized youth to take on the role of change agents in their communities. Developing skills in communications technology and improving esteem about public images, Anna's program cultivates personal qualities in Brazilian teenagers that they will be able to use in the professional world. Trainings in journalism, filmmaking, comic book art, and Web page design emphasize the conscientious application of communications media so that participants not only learn marketable traits but also accept their responsibilities as influential civic leaders. Anna helps students develop and deliver their message to a public that is otherwise unaware of young people's vast potential. Moreover, Anna's program allows youth to influence their portrayal in the public eye and advocate for greater access to technology and media in poor communities.
The Problem
The Strategy
The Person

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