Ashoka Fellow
Fellow Since 2007
This description of Anita Ahuja's work was prepared when Anita Ahuja was elected to the Ashoka Fellowship in 2007.
Anita Ahuja has turned discarded plastic bags into a valuable resource. She combines principles from enterprise and social service in a new venture that recycles plastic waste and provides employment for ragpickers, one of the most marginalised groups in urban India. Using a proprietary process, they transform discarded plastic bags into a variety of fashionable products that are sold in high-end retail outlets abroad.
The New Idea
The Problem
The Strategy
The Person

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