André Viana Custódio

Ashoka Fellow
Fellow Since 2002
Instituto Ocio Criativo


This profile was prepared when André Viana Custódio was elected to the Ashoka Fellowship in 2002.
The New Idea
André is building citizen participation to ensure a future for the youngest members of society. Based on the findings of an investigation into the industries where children are working in greatest numbers, André forces various sectors of the community, including businesses, parents, schools, and municipal governments, to confront the role they play in prolonging child labor and to consider the social costs of their actions. André compels a coalition of unlikely partners to form a citizen network advocating for public education policy change and overseeing alternative youth development opportunities. The network also facilitates public debate, reflection, and orientation on topics associated with child protection and development.
The Problem
The Strategy
The Person

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