Ana Paula Felizardo

Ashoka Fellow
Rio Grande do Norte, Brazil
Fellow Since 2005


This profile was prepared when Ana Paula Felizardo was elected to the Ashoka Fellowship in 2005.
The New Idea
In 2001, Ana Paula Felizardo created the Brazilian Tourism Code Against Child and Adolescent Sexual Exploitation. It is a formal declaration of voluntary adherence that combats the sexual exploitation of minors by guiding and regulating the ethical conduct of companies, citizens, and services linked to the tourism industry. It also spells out the central principles of protection of children and adolescents in the Federal Constitution and the Statute of the Child and Adolescent. Two years later, Ana Paula founded the citizen organization Resposta to broaden the code’s scope and create a system of monitoring and rewarding those companies that adhere to the code. Resposta targets businesses linked to tourism and their employees, national and international tourists, taxi drivers, tourism students, and civil society.
By framing the problem as a community problem, Ana Paula encourages community members to invest their time and energy into an effort that will ultimately benefit them: They become the monitoring agents. Much like a neighborhood watch program, community members cooperate to monitor sexual exploitation and report businesses or individuals that are engaged, directly or indirectly, in the industry. Ana Paula’s approach draws citizens, financial institutions, and universities together to design solutions, raising the bar of responsibility and accountability in stopping the sexual exploitation of minors.
The Problem
The Strategy
The Person

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