Ana Moser

Ashoka Fellow
Fellow Since 2007


This profile was prepared when Ana Moser was elected to the Ashoka Fellowship in 2007.
The New Idea
A retired professional volleyball player, Ana believes sports are an essential tool for teaching children critical thinking skills, teamwork, civic participation, and healthy lifestyle habits. Through her Institute of Sports and Education (IEE), Ana makes quality physical education available to children, particularly in underserved low-income communities, either formally, in partnership with schools, or informally, by partnering with other community organizations.
Ana empowers teachers to effectively use physical education and sports as tools for helping children learn a wider range of skills and values. She trains community educators in physical education and is currently lobbying the government to certify instructors who have gone through her training. Ana also targets university students in physical education programs, and teaches these future educators the importance of sports in children’s education.
Ana supports all her efforts with children, teachers, and communities, by lobbying for changes in Brazilian public policy to support sports in education. To make her campaigns more effective, she capitalizes on her well-known image as a popular national athlete and mobilizes the support of other professional athletes.
The Problem
The Strategy
The Person

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