This description of Ana Lúcia Villela's work was prepared when Ana Lúcia Villela was elected to the Ashoka Fellowship in 2010.
Ana Lúcia Villela is promoting healthy childhood development in Brazil by implementing the first citizen-led mechanisms to regulate the advertizing industry. Ana Lúcia is thus empowering society to honor children and to protect them from the harmful effects of an increasingly consumerist culture, such as childhood obesity and materialism.
The New Idea
The Problem
The Strategy
The Person

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